Will an Oscar Really Change How We See Netflix?

As you may have heard, the Oscar nominations were revealed a few weeks ago, leading to a splendid surprise of many firsts. First Marvel film nominated for best picture, first time two foreign film directors are nominated for best director since ’76, first time a filmmaker has been nominated for both director AND cinematographer in the same year… but also – Netflix’s first nomination for anything… at all, nevertheless being nominated for best picture. Finally, the streaming giant that has gone against every precedent and normality that traditional Hollywood films participate in – box office numbers, theatrical windows, etc. – has achieved the status of “Best Picture nominee.” But it begs the question: why do they want it so bad?

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